2027 Toyota Prius | Toyota Direct

2027 Toyota Prius in Columbus, OH

Starting at:¹

$28,755

MPG

57 City

56 Highway

* EPA-estimated 57 city/56 hwy/57 combined mpg rating for 2027 Prius LE; 53 city/54 hwy/54 combined mpg rating for 2027 Prius LE AWD; 52 city/52 hwy/52 combined mpg rating for 2027 Prius XLE, Limited and Nightshade Edition; and 49 city/50 hwy/49 combined mpg rating for 2027 Prius XLE AWD, Limited AWD and Nightshade Edition AWD. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle's condition and how/where you drive.See www.fueleconomy.gov.

3 Vehicles Available

Modern look. Dynamic feel. Limitless possibilities.

DESIGN

Sleek and stunning from all angles.

Available 19-in. Aluminum Alloy Wheels

All-black accents add to the allure of Prius.

PERFORMANCE

Equipped to handle the essentials.

With a low center of gravity, Prius is designed to perform. Feel its nimble handling in every turn and stability during acceleration and braking, for a drive that’s all-around confident.
Prius features a powerful hybrid engine: Underneath the hood is a fifth-generation Toyota Hybrid System with 196 net combined horsepower on AWD models, resulting in an impressive 0-60 mph of 7.0 seconds ² for AWD models.

TECHNOLOGY

Delight in your driving.
- Take advantage of Prius’ advanced tech that not only makes driving easier, but also gives you more driving confidence. You’ll find yourself enjoying all the benefits of what Prius can do for you.

Advertised price includes a $398 Dealer Documentary Fee and a $50 Electronic Titling Fee. Price excludes tax, title, license, registration, and applicable government fees. Vehicle availability and pricing are subject to change without notice. EPA estimated fuel economy. Actual mileage may vary. See dealer for complete details. *0% APR for 60 months available on a new 2026 Camry, Grand Highlander Gas, and Tacoma (excludes TRD models) with qualifying trade. 0% APR for 72 months available on new 2026 Tundra (excludes TRD models) with qualifying trade. Offers valid for well qualified buyers. Not all buyers will qualify. 100% TSRP financed. If you do not qualify for the offer, the amount and percentage of any down payment may vary with your credit qualifications. Dealer contribution may vary and could affect price. Cannot combine offers or discounts. No additional discounts on TSRP. Not valid on previous sales. Dealer sets final price. Must take delivery from dealer stock. No preorders or dealer trades. Qualifying trade must be model year 2010 or newer, have a KBB appraisal of $2,500 or more, be operable, and have no frame damage or airbag deployment. Restrictions may apply. See dealer for complete details. Offers expire 10/31/2026.

¹Starting MSRP is the lowest Base MSRP for the series of a model and excludes manufacturer, distributor and dealer options, taxes, title and license and dealer fees and charges. Also excludes the Delivery, Processing and Handling of $1,295 for Cars (Corolla, Corolla HV, Corolla HB, GR Corolla, Camry, Prius, Prius Plug-in Hybrid, Toyota Crown, Mirai, GR86, GR Supra), $1,595 for Entry SUV (Corolla Cross, Corolla Cross HV), $1,595 for Small SUV (RAV4, RAV4 HV, RAV4 Plug-in Hybrid, bZ, bZ Woodland, C-HR), $1,595 for Mid SUV/Van (4Runner, 4Runner HV, Highlander, Highlander HV, Grand Highlander, Grand Highlander HV, Sienna, Land Cruiser, Toyota Crown Signia), $1,745 for Midsize Pickup (Tacoma, Tacoma HV), $2,195 for Large Pickup/Large SUV (Tundra, Tundra HV, Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on Delivery, Processing and Handling.) Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX may vary. Dealer price will vary.
²Performance figures are for comparison only and were obtained with prototype vehicles by professional drivers.