• Toyota Toyota
  • Toyota Direct Columbus, OH
  • Toyota Direct

  • Sales 380-246-0284
    • Service 380-246-0279
    • Parts 380-229-4265
  • 4248 Morse Rd
    Columbus, OH 43230
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Toyota Direct Columbus, OH

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  • New
    • Search Inventory
    • Schedule Test Drive
    • Trade Appraisal
    • Find My Car
    • Quick Quote
    • Toyota All-Wheel Drive Vehicles
    • Toyota Safety Sense
    • Fuel-Efficient Toyota Models
    • Electrified
    • 2024 Toyota Model Research
    • New SUVs for Sale
    • 2025 Toyota RAV4 vs 2024 Toyota RAV4
  • Used
    • Used Inventory
    • Vehicles Under 15k
    • CarFax 1 Owner
    • Certified Pre-Owned Vehicles
    • Schedule Test Drive
    • Quick Quote
    • Trade Appraisal
    • Find My Car
    • Toyota Certified Program Overview
  • Specials
    • New Specials
    • Pre-Owned Specials
    • Service & Parts Specials
  • Finance
    • Finance Department
    • Get Pre-Approved
    • Vehicle Protection Program
    • Payment Calculator
    • Buying Vs Leasing
    • Lease Trade In Center
    • Bad Credit Car Deals
    • Product Support
  • Collision Center
  • Service
    • Schedule Service
    • Service Specials
    • Express Maintenance
    • Service Department
    • Oil Change Services
    • Wheel Alignment Services
    • Brake Services
    • Battery Services
    • Transmission Services
    • Recall Department
    • Service & Parts Financing
    • ToyotaCare
  • Parts
    • Order Toyota OEM Parts
  • About Us
    • New Facility Photos
    • Hours & Directions
    • Our Dealership
    • Why Service Here?
    • Contact Us
    • Sales Floor Application
    • Join Our Team
    • Meet Our Staff
    • Our Blog
    • Leave Us a Review
    • Fuel Economy Guide

2024 Toyota Prius

2024 Toyota Prius in Columbus, OH

  • 4.13 (23 Reviews) - Edmunds.com

MSRP

$27,950

MPG

57 City

56 Highway

0 Vehicles Available

Tomorrow's hybrid, today.

Performance

Driving Modes
Fine-tune the way you drive your Prius with four driving modes. EV Mode 1 lets you operate solely on battery power at low speeds for short distances and in limited circumstances, such as in a parking garage. Different conditions may prevent or limit usage. Power Mode provides sharper acceleration; ECO Mode helps maximize fuel efficiency; and Normal Mode blends fuel economy with performance.

Design

Inviting Interior
Feel inspired every time you enter your Prius. Its modern design centers around you and features stylish details that elevate the driving experience.

Technology

Advanced Park
Designed to assist you with parallel parking or backing into a parking space, available Advanced Park 2 is there for you with the touch of a button. This hands-free parking system uses cameras and sensors, along with steering control, and acceleration, braking and gear changes, to help you get into that perfect spot.
 

Sales Tax, Title, License Fee, Registration Fee, $398 Dealer Documentary Fee, Finance Charges, Emission Testing Fees and Compliance Fees are additional to the advertised price. Any available rebates included in sales price in lieu of any special financing / lease incentives unless otherwise indicated.

* APR offer valid on ‘26 Camry, Corolla (gas) & ’25 4Runner (excludes Limited, Pro, & Platinum models). All offers are with approved financing for well-qualified buyers and trade. Not all buyers will qualify. 100% TSRP financed. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Trade must be a model year 2010 or newer, KBB appraisal at $2,500 or more, be operable with no frame damage or airbag deployment. Restrictions may apply. Dealer contribution may vary and could affect price. Cannot combine offers or discounts. No additional discounts on TSRP. Not valid on previous sales. Dealer sets final price. Final amount financed does not include state & local taxes, tags, title, registration, and doc fee of $398. Must take retail delivery from dealer stock (no pre-orders or dealer trades). Terms subject to vehicle availability between 12/3/25-1/31/26.

** APR offers valid on ‘25/’26 Tacoma and ‘26 Tundra (excludes TRD models). All offers are with approved financing for well-qualified buyers. Not all buyers will qualify. 0% APR for 72 mos with trade and 100% TSRP financed. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Trade must be model year 2010 or newer, KBB appraisal at $2,500 or more, be operable with no frame damage or airbag deployment. Restrictions may apply. Cannot combine offers or discounts. No additional discounts on TSRP. Not valid on previous sales. Dealer sets final price. Final amount financed does not include state & local taxes, tags, title, registration, and doc fee of $398. Must take retail delivery from dealer stock (no pre-orders or dealer trades). Restrictions may apply. See dealer for details. Terms subject to vehicle availability between 12/3/25-1/31/26.

Due to current inventory production issues we may not be able to sell a new Toyota without a trade in. See a sales person for details.

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1EV Mode lets you operate solely on battery power at low speeds for short distances and in limited circumstances, such as in a parking garage. Different conditions may prevent or limit usage. See your Owner’s Manual for instructions and limitations.
2 Do not overly rely on Advanced Park and use only in accordance with applicable laws. Remain attentive to surroundings. Before operating, review Owner’s Manual for instructions and limitations.
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