2024 Toyota Prius Prime
2024 Toyota Prius Prime in Columbus, OH
MSRP1
$32,675
MPG
52 City
127 Highway *
EPA-estimated 127 combined MPGe rating for 2024 Prius Prime SE, EPA-estimated 114 combined MPGe rating for 2024 Prius Prime XSE and XSE Premium. MPGe is the EPA-equivalent of gasoline fuel efficiency for electric operation. EPA-estimated 53 city/51 hwy/52 combined gas-only MPG rating for 2024 Prius Prime SE, EPA-estimated 50 city/47 hwy/48 combined gas-only MPG rating for 2024 Prius Prime XSE and XSE Premium. Use for comparison purposes only. Your MPGe/MPG will vary for many reasons, including your vehicle’s condition and how/where you drive. See www.fueleconomy.gov.
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Power your drive with Prius Prime.
Performance
Intelligent Efficiency
The combination of gas engine and electric motors works to provide sufficient power when you need it and remarkable efficiency when you don't.
The combination of gas engine and electric motors works to provide sufficient power when you need it and remarkable efficiency when you don't.
Interior
Fixed Glass Roof
Enjoy the view. Pull the sunshade back and let Prius Prime’s available glass roof help brighten up the cabin.
Enjoy the view. Pull the sunshade back and let Prius Prime’s available glass roof help brighten up the cabin.
Exterior
Bold, Striking Design
Smooth curves and sharp details highlight Prius Prime’s modern appeal and do more than create an aerodynamic advantage—they leave you with a sleek one-motion silhouette that looks good from any angle.
Smooth curves and sharp details highlight Prius Prime’s modern appeal and do more than create an aerodynamic advantage—they leave you with a sleek one-motion silhouette that looks good from any angle.
0% for 72 months offer valid on '26 Prius, Prius Prime, C-HR, bZ & '26 Tundra. 0% for 60 months offer valid on '26 Tacoma & '26 Camry. Excludes TRD Pro models. All offers valid with a trade and for well-qualified buyers. Not all buyers will qualify. 100% TSRP financed. If you do not qualify for the offer, the amount and percentage of any down payment may vary with your credit qualifications. Dealer contribution may vary and could affect price. Cannot combine offers or discounts. No additional discounts on TSRP. Not valid on previous sales. Dealer sets final price. Final amount does not include state & local taxes, tags, title, registration, or doc fee of $398. Must take delivery from dealer stock (no pre-orders or dealer trades). Trade must be a model year 2010 or newer, KBB appraisal at $2,500 or more, be operable with no frame damage or airbag deployment. Restrictions may apply. See dealer for details. Terms subject to vehicle availability between 7/3-8/3/26. Price excludes tax, title, license, registration, and applicable government fees. Vehicle availability and pricing are subject to change without notice. See dealer for complete details.
More Info
1 Starting MSRP excludes manufacturer, distributor and dealer options, taxes, title and license and dealer fees and charges. Also excludes the Delivery, Processing and Handling of $1,095 for Cars (Corolla, Corolla HV, Corolla HB, GR Corolla, Camry, Camry HV, Prius, Prius Prime, Toyota Crown, Mirai, GR86, GR Supra), $1,350 for Entry SUV/Small SUV (Corolla Cross, Corolla Cross HV, RAV4, RAV4 HV, RAV4 Prime, bZ4X), $1,395 for Mid SUV/Van (4Runner, Venza, Highlander, Highlander HV, Grand Highlander, Grand Highlander HV, Sienna), $1,495 for Small Pickup (Tacoma), $1,850 for Large Pickup/Large SUV (Tundra, Tundra HV, Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling.) The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX may vary. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Dealer price will vary.