2023 Toyota RAV4
2023 Toyota RAV4 in Columbus, OH
MSRP
$28,275
Adventure is what you make of it.
Performance
RAV4 features standard Multi-Terrain Select (MTS) on All-Wheel Drive (AWD) gas models. Choose between four modes (MUD & SAND, ROCK & DIRT, SNOW and NORMAL) for enhanced traction. When activated, the system is designed to sense slippage and regulate wheelspin by automatically adjusting the engine throttle, brakes and drive-force distribution—helping to maximize driving performance on different surfaces. 1
Exterior
Full of personality, RAV4’s sporty design continues to stand out from the crowd. Muscular fenders on all four corners accentuate its ready-for-anything attitude, while available two-tone exterior paint color schemes help you express your own unique style. RAV4 TRD Off-Road’s subtle styling differences include dark-gray front and rear lower valence, LED fog lights and numerous black-painted accents. Rugged overfenders also amp up its exterior look, along with matte-black 18-in. TRD alloy wheels wrapped in aggressive Falken®2 WILDPEAK A/T Trail tires.
Interior
Ready to impress, on- or off-road. Feel an elevated level of refinement every time you enter RAV4. Premium materials, like the available SofTex®-trimmed3 seats and the comfort of available 8-way power-adjustable driver and front passenger seats, put you in the center of it all. Find a place for all your things. Below RAV4’s climate controls is a storage tray that can hold whatever’s in your pocket. A convenient shelf between the upper and lower dash gives you the perfect spot to place small items. Screen depiction accurate at time of posting.
Sales Tax, Title, License Fee, Registration Fee, $398 Dealer Documentary Fee, Finance Charges, Emission Testing Fees and Compliance Fees are additional to the advertised price. Any available rebates included in sales price in lieu of any special financing / lease incentives unless otherwise indicated.
* APR offer valid on ‘26 Camry, Corolla (gas) & ’25 4Runner (excludes Limited, Pro, & Platinum models). All offers are with approved financing for well-qualified buyers and trade. Not all buyers will qualify. 100% TSRP financed. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Trade must be a model year 2010 or newer, KBB appraisal at $2,500 or more, be operable with no frame damage or airbag deployment. Restrictions may apply. Dealer contribution may vary and could affect price. Cannot combine offers or discounts. No additional discounts on TSRP. Not valid on previous sales. Dealer sets final price. Final amount financed does not include state & local taxes, tags, title, registration, and doc fee of $398. Must take retail delivery from dealer stock (no pre-orders or dealer trades). Terms subject to vehicle availability between 12/3/25-1/31/26.
** APR offers valid on ‘25/’26 Tacoma and ‘26 Tundra (excludes TRD models). All offers are with approved financing for well-qualified buyers. Not all buyers will qualify. 0% APR for 72 mos with trade and 100% TSRP financed. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Trade must be model year 2010 or newer, KBB appraisal at $2,500 or more, be operable with no frame damage or airbag deployment. Restrictions may apply. Cannot combine offers or discounts. No additional discounts on TSRP. Not valid on previous sales. Dealer sets final price. Final amount financed does not include state & local taxes, tags, title, registration, and doc fee of $398. Must take retail delivery from dealer stock (no pre-orders or dealer trades). Restrictions may apply. See dealer for details. Terms subject to vehicle availability between 12/3/25-1/31/26.
Due to current inventory production issues we may not be able to sell a new Toyota without a trade in. See a sales person for details.
More Info
Disclaimers
1 The Toyota model or models shown are designed to meet most off-road driving requirements, but off-roading is inherently dangerous and may result in vehicle damage. Toyota encourages responsible operation to help protect you, your vehicle and the environment. Seatbelts should be worn at all times. Do not allow passengers to ride in cargo area.
2 Falken is a registered trademark of Sumitomo Rubber Industries, Ltd.
3 SofTex® is a registered trademark of Toyota Motor Sales, U.S.A., Inc.