2023 Toyota RAV4 Prime
2023 Toyota RAV4 Prime in Columbus, OH
MSRP
$43,090
0 Vehicles Available
Power up your drive.
With an advanced gas/electric powertrain, RAV4 Prime delivers the power you crave while still delivering a smooth, comfortable ride.
Performance
Feel the Power
RAV4 Prime is our most powerful RAV4 yet, with an impressive 302 combined net horsepower. Its 5.7-second 0-60 time1 means that this SUV is quick, too. The advanced plug-in hybrid powertrain provides the response you crave, giving you the power you want, when you want it. The standard All-Wheel Drive (AWD) system is able to accurately shift power across all four drive wheels, helping RAV4 Prime sustain optimal traction and breathtaking performance in inclement weather conditions.
RAV4 Prime is our most powerful RAV4 yet, with an impressive 302 combined net horsepower. Its 5.7-second 0-60 time1 means that this SUV is quick, too. The advanced plug-in hybrid powertrain provides the response you crave, giving you the power you want, when you want it. The standard All-Wheel Drive (AWD) system is able to accurately shift power across all four drive wheels, helping RAV4 Prime sustain optimal traction and breathtaking performance in inclement weather conditions.
Technology
6.6 kW Charger
Less waiting, more fun. When paired with a Level 2 charger (240V), RAV4 Prime’s standard 6.6kW onboard charger allows the battery to charge up in as little as 2.5 hours—giving you more time to hit the road and explore.
Less waiting, more fun. When paired with a Level 2 charger (240V), RAV4 Prime’s standard 6.6kW onboard charger allows the battery to charge up in as little as 2.5 hours—giving you more time to hit the road and explore.
Interior
Find your comfort zone.
RAV4 Prime’s available steering wheel-mounted paddle shifters put its power directly in your hands, while available SofTex®-trimmed, 2 heated-and-ventilated front seats give you the support you need to take on all your adventures. And with RAV4 Prime’s available panoramic roof, you can soak up the atmosphere from every point of view.
RAV4 Prime’s available steering wheel-mounted paddle shifters put its power directly in your hands, while available SofTex®-trimmed, 2 heated-and-ventilated front seats give you the support you need to take on all your adventures. And with RAV4 Prime’s available panoramic roof, you can soak up the atmosphere from every point of view.
Audio Multimedia
Toyota Audio Multimedia
Designed to enhance every moment behind the wheel, RAV4 Prime’s available 10.5-in. Toyota Audio Multimedia touchscreen gives you access to the updated intuitive user interface, which heightens your interactions through sight, touch and voice recognition by letting you activate the system with a phrase like “Hey, Toyota.” 3
Designed to enhance every moment behind the wheel, RAV4 Prime’s available 10.5-in. Toyota Audio Multimedia touchscreen gives you access to the updated intuitive user interface, which heightens your interactions through sight, touch and voice recognition by letting you activate the system with a phrase like “Hey, Toyota.” 3
Sales Tax, Title, License Fee, Registration Fee, $398 Dealer Documentary Fee, Finance Charges, Emission Testing Fees and Compliance Fees are additional to the advertised price. Any available rebates included in sales price in lieu of any special financing / lease incentives unless otherwise indicated.
* APR offer valid on ‘26 Camry, Corolla (gas) & ’25 4Runner (excludes Limited, Pro, & Platinum models). All offers are with approved financing for well-qualified buyers and trade. Not all buyers will qualify. 100% TSRP financed. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Trade must be a model year 2010 or newer, KBB appraisal at $2,500 or more, be operable with no frame damage or airbag deployment. Restrictions may apply. Dealer contribution may vary and could affect price. Cannot combine offers or discounts. No additional discounts on TSRP. Not valid on previous sales. Dealer sets final price. Final amount financed does not include state & local taxes, tags, title, registration, and doc fee of $398. Must take retail delivery from dealer stock (no pre-orders or dealer trades). Terms subject to vehicle availability between 12/3/25-1/31/26.
** APR offers valid on ‘25/’26 Tacoma and ‘26 Tundra (excludes TRD models). All offers are with approved financing for well-qualified buyers. Not all buyers will qualify. 0% APR for 72 mos with trade and 100% TSRP financed. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Trade must be model year 2010 or newer, KBB appraisal at $2,500 or more, be operable with no frame damage or airbag deployment. Restrictions may apply. Cannot combine offers or discounts. No additional discounts on TSRP. Not valid on previous sales. Dealer sets final price. Final amount financed does not include state & local taxes, tags, title, registration, and doc fee of $398. Must take retail delivery from dealer stock (no pre-orders or dealer trades). Restrictions may apply. See dealer for details. Terms subject to vehicle availability between 12/3/25-1/31/26.
Due to current inventory production issues we may not be able to sell a new Toyota without a trade in. See a sales person for details.
More Info
Disclaimers
1 Performance figures are for comparison only and were obtained with prototype vehicles by professional drivers using special safety equipment and procedures. Do not attempt.
2 SofTex® is a registered trademark of Toyota Motor Sales, U.S.A., Inc.
3 Connected Services depend on factors outside Toyota's control, including an operative telematics device, a cellular connection, GPS signal and the availability of a compatible wireless network, without which system functionality and availability may be limited or precluded, including access to response center and emergency support. Service may vary by vehicle and region. Apps and services subject to change at any time without notice. Requires app download/registration and subscription after trial (if applicable). Terms of Use apply. Data usage and charges may apply. See usage precautions and service limitations in Owner’s Manual and https://www.toyota.com/connected-services/ for additional limitations and details. To learn about Toyota’s Connected Services data collection, use, sharing and retention practices, please visit https://www.toyota.com/privacyvts/. All trials begin on the original date of purchase or lease of a new vehicle, with the exception of Wi-Fi for which the trial begins at the time of activation. Paid subscription required after trial in order to continue accessing the respective services. Terms of Use apply.