2023 Toyota Prius
2023 Toyota Prius in Columbus, OH
MSRP
$27,450
MPG
57 City
56 Highway
0 Vehicles Available
The hybrid reborn.
Captivating all-new design with an inspiring drive, advanced tech, fuel efficiency and reliability you've come to know and trust.
Design
Bold, Striking Design
Smooth curves and sharp details highlight Prius’ modern appeal and do more than create an aerodynamic advantage—they leave you with a sleek silhouette that looks good from any angle. Prius’ captivating front-end design is defined by slim LED headlights, while the rear features a light bar between the taillights to finish off its clean look.
Smooth curves and sharp details highlight Prius’ modern appeal and do more than create an aerodynamic advantage—they leave you with a sleek silhouette that looks good from any angle. Prius’ captivating front-end design is defined by slim LED headlights, while the rear features a light bar between the taillights to finish off its clean look.
Performance
Driving Modes
Fine-tune the way you drive your Prius with four driving modes. EV Mode1 lets you operate solely on battery power at low speeds for short distances and in limited circumstances, such as in a parking garage. Different conditions may prevent or limit usage. Power Mode provides sharper acceleration; ECO Mode helps maximize fuel efficiency; and Normal Mode blends fuel economy with performance.
Fine-tune the way you drive your Prius with four driving modes. EV Mode1 lets you operate solely on battery power at low speeds for short distances and in limited circumstances, such as in a parking garage. Different conditions may prevent or limit usage. Power Mode provides sharper acceleration; ECO Mode helps maximize fuel efficiency; and Normal Mode blends fuel economy with performance.
Technology
Advanced Park
Designed to assist you with parallel parking or backing into a parking space, available Advanced Park 2 is there for you with the touch of a button. This hands-free parking system uses cameras and sensors, along with steering control, and acceleration, braking and gear changes, to help you get into that perfect spot.
Designed to assist you with parallel parking or backing into a parking space, available Advanced Park 2 is there for you with the touch of a button. This hands-free parking system uses cameras and sensors, along with steering control, and acceleration, braking and gear changes, to help you get into that perfect spot.
Sales Tax, Title, License Fee, Registration Fee, $398 Dealer Documentary Fee, Finance Charges, Emission Testing Fees and Compliance Fees are additional to the advertised price. Any available rebates included in sales price in lieu of any special financing / lease incentives unless otherwise indicated.
* APR offer valid on ‘26 Camry, Corolla (gas) & ’25 4Runner (excludes Limited, Pro, & Platinum models). All offers are with approved financing for well-qualified buyers and trade. Not all buyers will qualify. 100% TSRP financed. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Trade must be a model year 2010 or newer, KBB appraisal at $2,500 or more, be operable with no frame damage or airbag deployment. Restrictions may apply. Dealer contribution may vary and could affect price. Cannot combine offers or discounts. No additional discounts on TSRP. Not valid on previous sales. Dealer sets final price. Final amount financed does not include state & local taxes, tags, title, registration, and doc fee of $398. Must take retail delivery from dealer stock (no pre-orders or dealer trades). Terms subject to vehicle availability between 12/3/25-1/31/26.
** APR offers valid on ‘25/’26 Tacoma and ‘26 Tundra (excludes TRD models). All offers are with approved financing for well-qualified buyers. Not all buyers will qualify. 0% APR for 72 mos with trade and 100% TSRP financed. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Trade must be model year 2010 or newer, KBB appraisal at $2,500 or more, be operable with no frame damage or airbag deployment. Restrictions may apply. Cannot combine offers or discounts. No additional discounts on TSRP. Not valid on previous sales. Dealer sets final price. Final amount financed does not include state & local taxes, tags, title, registration, and doc fee of $398. Must take retail delivery from dealer stock (no pre-orders or dealer trades). Restrictions may apply. See dealer for details. Terms subject to vehicle availability between 12/3/25-1/31/26.
Due to current inventory production issues we may not be able to sell a new Toyota without a trade in. See a sales person for details.
More Info
Disclaimers
*Projected EPA-estimated 57 city/56 hwy/57 combined mpg rating for 2023 Prius LE FWD, 53 city/54 hwy/54 combined mpg rating for 2023 Prius LE AWD, 52 city/52 hwy/52 combined mpg rating for 2023 Prius XLE and Limited FWD, and 49 city/50 hwy/49 combined mpg rating for 2023 Prius XLE and Limited AWD as determined by manufacturer. EPA estimates not available at time of publishing. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle's condition and how/where you drive. See www.fueleconomy.gov.
1 EV Mode lets you operate solely on battery power at low speeds for short distances and in limited circumstances, such as in a parking garage. Different conditions may prevent or limit usage. See your Owner’s Manual for instructions and limitations.
2 Do not overly rely on Advanced Park and use only in accordance with applicable laws. Remain attentive to surroundings. Before operating, review Owner’s Manual for instructions and limitations.