2023 Toyota Prius Prime
2023 Toyota Prius Prime in Columbus, OH
MSRP
$32,350
0 Vehicles Available
Take charge of what’s possible.
With Prius Prime’s plug-in capability, you’ll find yourself going farther than you thought possible.
Technology
Advanced intelligence in every drive.
From helping you get into that perfect parking spot with Advanced Park,1 to getting you through stop-and-go traffic with Traffic Jam Assist, 2 Prius Prime is filled with smart technology to make everyday driving easier. Traffic Jam Assist requires an active Drive Connect trial 3 or subscription.
From helping you get into that perfect parking spot with Advanced Park,1 to getting you through stop-and-go traffic with Traffic Jam Assist, 2 Prius Prime is filled with smart technology to make everyday driving easier. Traffic Jam Assist requires an active Drive Connect trial 3 or subscription.
Performance
Optimized for performance.
Prius Prime's intelligent combination of its gas and electric motors is ready to deliver the thrill of 220 hp for every drive. You can also enjoy a manufacturer-estimated all-electric driving range of up to 44 miles4 to help bring efficiency to your commutes.
Prius Prime's intelligent combination of its gas and electric motors is ready to deliver the thrill of 220 hp for every drive. You can also enjoy a manufacturer-estimated all-electric driving range of up to 44 miles4 to help bring efficiency to your commutes.
Design
Design with purpose.
With an all-new design, Prius Prime is ready to take on tomorrow. Its sleek silhouette and lower center of gravity are defined by smooth curves and sharp details. Available, unique 19-in. alloy wheels complete a look that proves you don’t have to sacrifice style for efficiency.
With an all-new design, Prius Prime is ready to take on tomorrow. Its sleek silhouette and lower center of gravity are defined by smooth curves and sharp details. Available, unique 19-in. alloy wheels complete a look that proves you don’t have to sacrifice style for efficiency.
Sales Tax, Title, License Fee, Registration Fee, $398 Dealer Documentary Fee, Finance Charges, Emission Testing Fees and Compliance Fees are additional to the advertised price. Any available rebates included in sales price in lieu of any special financing / lease incentives unless otherwise indicated.
* APR offer valid on ‘26 Camry, Corolla (gas) & ’25 4Runner (excludes Limited, Pro, & Platinum models). All offers are with approved financing for well-qualified buyers and trade. Not all buyers will qualify. 100% TSRP financed. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Trade must be a model year 2010 or newer, KBB appraisal at $2,500 or more, be operable with no frame damage or airbag deployment. Restrictions may apply. Dealer contribution may vary and could affect price. Cannot combine offers or discounts. No additional discounts on TSRP. Not valid on previous sales. Dealer sets final price. Final amount financed does not include state & local taxes, tags, title, registration, and doc fee of $398. Must take retail delivery from dealer stock (no pre-orders or dealer trades). Terms subject to vehicle availability between 12/3/25-1/31/26.
** APR offers valid on ‘25/’26 Tacoma and ‘26 Tundra (excludes TRD models). All offers are with approved financing for well-qualified buyers. Not all buyers will qualify. 0% APR for 72 mos with trade and 100% TSRP financed. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Trade must be model year 2010 or newer, KBB appraisal at $2,500 or more, be operable with no frame damage or airbag deployment. Restrictions may apply. Cannot combine offers or discounts. No additional discounts on TSRP. Not valid on previous sales. Dealer sets final price. Final amount financed does not include state & local taxes, tags, title, registration, and doc fee of $398. Must take retail delivery from dealer stock (no pre-orders or dealer trades). Restrictions may apply. See dealer for details. Terms subject to vehicle availability between 12/3/25-1/31/26.
Due to current inventory production issues we may not be able to sell a new Toyota without a trade in. See a sales person for details.
More Info
Disclaimers
1 Do not overly rely on Advanced Park and use only in accordance with applicable laws. Remain attentive to surroundings. Before operating, review Owner’s Manual for instructions and limitations.
2 Traffic Jam Assist is not an automated driving system, requires driver supervision at all times, and is designed to function on controlled access freeways at speeds of 25 mph or less. Use this system in accordance with applicable laws. Before operating, refer to Owner’s Manual for instructions and limitations.
3 Drive Connect availability and accuracy depend on certain factors outside of Toyota's control in order to operate, including 4G network availability, a cellular connection and GPS signal. Without any one or more of these things, operability may be limited or precluded. Services subject to change at any time without notice. Requires app download/registration and subscription after trial (if applicable). Terms of Use apply. Data charges may apply. See Owner’s Manual and https://www.toyota.com/connected-services/
for limitations. To learn about Toyota's Connected Services data collection, use, sharing and retention practices, visit https://www.toyota.com/support/privacy-notice/.
Trial period begins on original purchase or lease date of new vehicle. Paid subscription required after trial (if applicable). Terms of Use apply.
4 Projected EPA-estimated 44-mile all-electric driving range when fully charged for 2023 Prius Prime SE, projected EPA-estimated 39-mile all-electric driving range when fully charged for 2023 Prius Prime XSE and XSE Premium as determined by manufacturer. EPA estimates not available at time of posting. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle’s condition and how/where you drive. See www.fueleconomy.gov.